Most copy editors conceive of themselves as something between traffic cops and U.N. peacekeepers, and adverbs are not illegal. They are not war crimes. Which is just as well, because I don’t think immersion in either rules or theory can do much for style, and the question of adverbs is, in the end, a question of style… Whether you venerate or violate prescriptions, it’s diction that really matters, diction and word order. We are first of all slaves to our eyes and our ears, not to that wondrous document The Chicago Manual of Style.
– Christian Lorentzen, Can We Just Lose the Adverb (Already)?
Yes, there are rules, and it’s important to learn the rules — mostly so that you know which ones are unimpeachable, and which ones are more like guidelines.
A piece of writing riddled with errors is one kind of horrible.
Even worse*: writing that’s technically perfect but completely devoid of any spirit — any echo of the human mind that created it.
Now that’s a nightmare.
*Okay, maybe it’s not worse, but it’s definitely more disappointing than you’d think.