Barack Obama prefers Gotham


Design for Obama - You had me at Gotham
{ rmastalerz for Design For Obama }

“Put the word “change” in Comic Sans and the idea feels lightweight and silly. Place it in Times Roman and it feels self-important. In Gotham, it feels just right. Inspiring, not threatening.”
— Branding expert Brian Collins in ‘To the Letter Born’, NYTimes.com


(Really, I just wanted an excuse to say how much I love Obama, Design for Obama and the global atmosphere of Democratic Optimism: ie. very, very much.)



First published at tumblr Proof (v.)

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